How to fix the "January Slump" using Black Friday strategies

Does looking at your calendar for the beginning of the year make you nervous? Empty dates in January and February are a common challenge for photographers. However, you can fill this time with orders now and secure your cash flow before the season ends.

Mafelo Vouchers were created for this exact purpose.

This tool allows you to utilise the upcoming shopping season (Black Friday is almost here) to convert deal-seekers into long-term clients.

The Psychology of Sales: Why Vouchers Work

Rule of scarcity states that we value things more when they are limited. Instead of discounting your regular sessions — which devalues your work — sell a voucher.

Here is the logic behind it:

1. The Endowment Effect: Once a client purchases a voucher, they mentally "own" the session. They are highly likely to redeem it and often spend more on additional products (upselling) because the initial cost is already covered.
2. Recommendation Power: A voucher is an ideal gift. When a client buys one for a loved one, they are actively recommending your services. This word-of-mouth marketing is invaluable.

🎁 Update: Discount Codes for Vouchers

Our system now supports discount codes for vouchers.

You can now create a code like BLACKFRIDAY50 to reduce the voucher price by a specific amount (e.g., €50 or £50).

Tip: Amount vs. Percentage Psychology suggests:

• Use percentages (e.g., 20% off) for lower-priced items (under 100).
• Use specific amounts (e.g., €50 off) for higher-priced items like photo sessions. To a client's eye, 50€ looks much more substantial than 20%, making the offer more attractive.

The Benefits:

• Immediate Cash Flow: Revenue in November/December.
• New Customer Base: Reach new people via gifts.
• Flexibility: Fill your schedule in slower months.

Setup takes just 3 minutes

1. Navigate to Settings -> Vouchers in Mafelo.
2. Enable sales for your packages.
3. Go to Settings -> Discount Codes to create your promo codes.
4. Share your link and code online.

The system manages payments and automatic voucher delivery for you.

Prepare your business for the New Year today.

👉 Set up Vouchers now

Updated on: 25/11/2025